The objectives of the contest are to discover, to disseminate and to preserve the attractiveness of Bagan. Wide variety of aspects such as scenery, culture, history, religion, lifestyle, food, environment, etc. can be discovered by international tourists, domestic tourists and local people living in Bagan with their different perspectives. In this contest, we call for votes from people around the world through Facebook, so that the unique and hidden attractiveness of Bagan will be disseminated not only to worldwide but also in Bagan itself. With the awareness of Bagan’s attractiveness, tourists and local people will realize the importance for preservation of the attractiveness, which leads to taking necessary actions.